Brand Growth Hub
Actionable insights and strategies to scale your D2C brand profitably.
More Than Just Facebook: The Truth About Platform-Level ROAS and Budget Allocation in Indian D2C
Optimizing your ad budget isn't just about maximizing Meta's algorithm; it’s about making sure every rupee spent on that platform leads to the highest possible Net Profit After Fulfillment (NPAF) for your entire business.
Recent Stories
Beyond the Hype: Using Product-Level Data to Cut Dead Stock and Boost Margins
Nothing kills working capital faster than mismanaged inventory—and nothing improves inventory health more than deep, real-time product analytics.
The Data Silo Trap: Why Your Shopify, Facebook, and Courier Data Must Talk to Each Other
We’ve established two core truths in the Indian D2C space: first, relying solely on agency reports is dangerous, and second, RTO is a silent killer of working capital. Now, let’s talk about the root cause of these problems: data silos.
The Hidden Tax on Indian D2C: How COD & RTO Are Killing Your Working Capital
If you’re operating in this market, you know COD is unavoidable; it's the dominant payment preference for a vast swathe of the Indian consumer base, particularly outside Tier 1 metros. If you switch it off, you might lose 30-50% of your potential revenue overnight.
Are You Really In Control? The Agency Illusion and Why Your Data Is Your True North.
Let's talk about a silent challenge that nearly every brand in the Indian D2C space faces, especially in the crucial first 18-24 months: the reliance on external marketing agencies.